KELVIN LUU

GTM Engineer | Revenue Systems Architecture & Outbound Automation

Linkedin.com/in/lkelvinl  |  647-524-6828  |  kluu6828@gmail.com

Professional Experience

Independent Brokerage – Broker, RLT Vertical | Toronto, CA (remote)

Brokered refurbished tanning beds/booths; transitioning into RLT with EXCELL Red Light (Boston, MA).

  • Architected Cursor + Clay automation engines to enrich leads, personalize outreach, and power outbound workflows
  • Sourced and qualified 15–30 opportunities monthly via outbound systems, warm intros, and discovery routing
  • Ran a high-volume outbound engine of ~100 cold calls daily to book discovery sessions and product webinars
  • Closed ~$40k TCV early on selling EXCELL Red Light to independent fitness clubs, owning discovery through close

Aftersell by Rokt – GTM Associate (Inbound Sales) | Toronto, CA (hybrid)

B2B e-commerce SaaS for Shopify post-purchase monetization; owned inbound GTM systems across product lines.

  • Exceeded quota consistently; 130% in Q3 ’25, 110% in Q2 ’25; driven primarily through inbound opportunities
  • Maintained sub-20-minute speed to lead on inbound traffic, lifting meeting conversion rates and pipeline quality
  • Drove ~5x base salary in influenced pipeline, converting inbound demand into closed deals across SMB and mid-market
  • Owned inbound GTM across 4 SaaS product lines, qualifying and converting leads into SQL meetings for AEs
  • Supported AEs with technical discovery notes, account context, buyer intent signals, and routing-ready handoffs

Garage Direct Online – President, SMB Account Executive | Sheridan, WY (remote)

Distributed freight-heavy, bulk products to transform residential & commercial garage spaces in North America.

  • Scaled from zero to $50k in MRR within 6 months, owning the full B2B/B2C sales cycle end-to-end
  • Generated over $1MM hybrid sales opportunities through technical SEO systems, driving high-quality pipeline
  • Built 15+ strategic partnerships with C-level stakeholders, driving retention, upsell, and brand credibility

Loocrum – Founder, Principal Sales Consultant | Toronto, CA (remote)

Ran a marketing agency for DTC brands on paid ads and email strategy while part-time in school.

  • Drove over $4.7MM top-line revenue for clients through consultative selling and solution-oriented strategies
  • Secured 15+ high-value e-commerce clients via targeted outbound prospecting and relationship-driven sales
  • Increased client recurring revenue 30–55% by implementing automated lead nurturing and retention workflow systems

Various Companies – Software Engineer Intern | Across Canada (onsite; hybrid; remote)

Co-op engineering rotations building APIs and full-stack systems that underpin modern GTM automation work.

Technical Background — highlights:

  • Capco: Engineered APIs and full-stack enterprise features for financial workflows and payments systems
  • Rangle.io: Optimized e-commerce checkout architectures and membership flows for retail platforms
  • Enlighted: Developed IoT Bluetooth libraries and low-latency sensor protocols for connected devices
  • American Express: Built CRUD web services for insurance products deployed across 12 global markets
  • SMART Technologies: Scaled interactive cloud platform features for an e-learning release reaching 3M+ users
  • 5Crowd: Enhanced frontend performance and ad targeting, improving load times and lifting CTR by 0.5x

Education

University of Waterloo – Bachelor of Computer Science with Business Option | Waterloo, CA

Additional